About Us
Welcome to Vernon County, Wisconsin — where community roots run deep, opportunities grow strong, and the Driftless landscape inspires a life well lived.
Located in the heart of southwest Wisconsin, Vernon County is home to more than 30,000 residents and 33 vibrant communities. From the rolling hills and winding rivers to the rich agricultural heritage and entrepreneurial spirit, this is a place where people come together to build thriving businesses, strong families, and welcoming neighborhoods.
Fast Facts
Population: 30,700+
County Seat: Viroqua
Top & Growing Industries: Agriculture, manufacturing, healthcare, education, outdoor recreation, and food innovation
Natural Features: Heart of Wisconsin’s Driftless Region with stunning topography, the Kickapoo River & Kickapoo Valley Reserve, Wildcat Mountain State Park, multiple county parks, excellent fly fishing, vibrant trail systems
Unique Assets: Organic Valley headquarters, vibrant arts and food scenes, strong local business network, local Amish communities, world-class rural fiber-optic connectivity
An Amazing Place to Be
Whether you’re looking to start or expand a business, relocate your family to a community with excellent schools and outdoor access, or simply explore what makes this part of Wisconsin so special — Vernon County offers the connections, resources, and quality of life to help you thrive.
Our community and economic development efforts are rooted in collaboration. We work with local partners, businesses, nonprofits, and regional organizations to:
- Support small business growth and entrepreneurship
- Attract and retain workforce talent
- Invest in infrastructure and community vitality
- Promote tourism and regional assets
- Foster a resilient, inclusive local economy
Here, work-life balance isn’t just a slogan — it’s how we live. Join us in building a future that works for everyone, right here in Vernon County.
“I love the opportunities for getting in nature, the friendliness, the slow pace, and the vibrant music scene” – Westby Resident of 30 years
“The best part of living in Vernon County is the sense of community and belonging. We can’t think of a better place to raise our kids.” -Viroqua resident of 9 years
Vernon County Community Development
Vernon County Community Development is a team within Vernon County government that collaborates with Vernon County departments, municipalities, and businesses to identify financial resources and creative strategies that will boost economic opportunity, build resilient neighborhoods, and ensure communities are well positioned to thrive.
Amy Oliver
Amy Oliver is the Community Development Director, overseeing the Community Development Department and leading county grants, housing, and childcare initiatives.
Larkin Breckel
Larkin is the Economic Development and Marketing Coordinator for Vernon County, and is the “business matchmaker” helping connect businesses and entrepreneurs with the resources they need to thrive in Vernon County.